The Farm on the Roof, Anastasia Cole Plakias
The Farm on the Roof, Anastasia Cole Plakias
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The Farm on the Roof
What Brooklyn Grange Taught Us About Entrepreneurship, Community, and Growing a Sustainable Business

Author: Anastasia Cole Plakias

Narrator: Anastasia Cole Plakias

Unabridged: 6 hr 30 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 04/19/2016

Synopsis


In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission—to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact.

In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their "farmily" made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values—lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it's about utilizing whatever resources you have to turn your backyard idea into a sky-high success.

About Anastasia Cole Plakias

Anastasia Cole Plakias is a published writer, photographer, and veteran of the NYC restaurant industry. As cofounder and vice president of Brooklyn Grange, the world's largest green rooftop farm, Anastasia focuses on creating strong and meaningful connections between the farm and the communities it serves. A born-and-raised New Yorker, she is dedicated to making her native city a greener and more sustainable place to live.

Reviews

Goodreads review by Vishal on April 05, 2019

Quick read through the history and choices of a rooftop farm business in New York City. I enjoyed it and knowing about their team and work. Possibly the biggest takeaway is: find the people you want to work with, find landlords who want to have you there, etc. As someone interested in the idea of fa......more

Goodreads review by Richard on November 16, 2016

I may be a bit bias on reviewing this book on the count that I am a avid gardener, however I still want to share what I think. This book was written not only to share how Brooklyn Grange came to be but to share the knowledge of starting a sustainable business. The knowledge shared is very much about......more

Goodreads review by Diana on June 09, 2016

This is not a book about farming. It is a book about starting a business. And while that is not, in and of itself, a bad thing, it was not what I expected, and this probably colored my perception. I found the book somewhat repetitive and with not a whole lot of substance. However, there were some in......more

Goodreads review by Krista on March 26, 2017

I won this book through a giveaway at goodreads. I'm neither a farmer (I can't even keep bamboo alive) nor a businesswoman but I was intrigued by the concept of a farm on a rooftop and was interested in learning about the logistics. A personal narrative from one of the co-founders makes for easy, pl......more

Goodreads review by Lauren on November 28, 2017

If you’re interested in urban ag or alternative methods of farming, this is a great book! It provides brief glimpses into how the owners of Brooklyn Grange got the place up and running, as well as how they keep it going.......more

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