The Experience Economy, Updated Editi..., B. Joseph Pine II and James H. Gilmore
The Experience Economy, Updated Editi..., B. Joseph Pine II and James H. Gilmore
List: $19.95 | Sale: $13.97
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The Experience Economy, Updated Edition

Author: B. Joseph Pine II and James H. Gilmore

Narrator: Alan Sklar

Unabridged: 12 hr 12 min

Format: Digital Audiobook Download

Published: 11/29/2012


Synopsis

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their bookThe Experience Economyis now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.Though the world has changed in many ways since then, the way to a customers heart has not. In fact, the idea of staging experiences to leave a memorableand thus a lucrativeimpression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examplesincluding the US Army, Heineken Experience, Autostadt, American Girl Place, and othersto show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. Includes a bonus pdf with graphics

Reviews

Goodreads review by Kim

I love the IDEA of the experience economy, and I even loved the first few chapters of this book. But the rest of the chapters are outdated (too many references to Barbra Streisand, Walt Disney, and Ronald Reagan), and it kept rehashing the same points. If you are interested in learning about the Exp......more

Goodreads review by Scott

I really enjoyed this. It made me think about, not only what I was doing for other people, but what I actually experience when I go to a restaurant or store. The Experience Economy will stick with me for a long time.......more

Goodreads review by Ihor

Книга лицемірства та плазування. Нечасто попадаю на такий мотлох. Добре, що слухав у аудіо та не витрачав на неї чистий час, бо так було би подвійно шкода.......more

Goodreads review by Marian

These smart HBR guys crafted a hard-to-find, dense, and not-so-easy-to-wade-through but definitive analysis of the sea-change that occurred in the business world fifteen years ago. Reading this book then revolutionized the way I thought about marketing and selling. At the forefront of the new horde......more