The Experience Economy, Updated Edition, B. Joseph Pine II and James H. Gilmore
  • List: $19.95  |  Sale: $13.97
    Club: $9.97
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

The Experience Economy, Updated Edition

Author: B. Joseph Pine II and James H. Gilmore

Narrator: Alan Sklar

Unabridged: 12 hr 12 min

Format: Digital Audiobook

Publisher: Blackstone Audiobooks

Published: 11/29/2012

Genre: Business & Economics - Marketing

Synopsis

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their bookThe Experience Economyis now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customers heart has not. In fact, the idea of staging experiences to leave a memorableand thus a lucrativeimpression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examplesincluding the US Army, Heineken Experience, Autostadt, American Girl Place, and othersto show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. Includes a bonus pdf with graphics

Recommended

#AskGaryVee One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness, Gary Vaynerchuk
#AskGaryVee
by Gary Vaynerchuk

List: $26.99

Sale: $18.89

Club: $13.49

Narrator: Alex De Simone
Published: 03/08/2016

Building a StoryBrand Clarify Your Message So Customers Will Listen, Donald Miller
Building a StoryBrand
by Donald Miller

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Donald Miller
Published: 10/10/2017

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim
Blue Ocean Strategy
by W. Chan Kim

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: Grover Gardner
Published: 11/01/2007

Visibility Marketing The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business, David Avrin
Visibility Marketing
by David Avrin

List: $14.99

Sale: $10.50

Club: $7.49

Narrator: Jeffrey Gitomer
Published: 10/03/2016

Launch An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams, Jeff Walker
Launch
by Jeff Walker

List: $17.99

Sale: $12.59

Club: $8.99

Narrator: Patrick Lawlor
Published: 04/26/2016

Contagious Why Things Catch On, Jonah Berger
Contagious
by Jonah Berger

List: $17.95

Sale: $12.57

Club: $8.97

Narrator: Keith Nobbs
Published: 03/05/2013

Purple Cow Transform Your Business by Being Remarkable, Seth Godin
Purple Cow
by Seth Godin

List: $9.98

Sale: $6.99

Club: $4.99

Narrator: Seth Godin
Published: 04/10/2009

This Is Marketing You Can't Be Seen Until You Learn to See, Seth Godin
This Is Marketing
by Seth Godin

List: $17.50

Sale: $12.25

Club: $8.75

Narrator: Ken Blanchard
Published: 11/13/2018

Expert Secrets The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Russell Brunson
Expert Secrets
by Russell Brunson

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Hank Bannister
Published: 06/26/2018
{"id":"152444","ean":"9781470880385","abr":"Unabridged","title":"The Experience Economy, Updated Edition","subtitle":"","author":"B. Joseph Pine II and James H. Gilmore","rating_average":"0","narrator":"Alan Sklar","ubr_id":"152444","abr_id":"0","ubr_price":"19.95","abr_price":"0.00","ubr_memprice":"12.97","abr_memprice":"0.00","ubr_narrator":"Alan Sklar","abr_narrator":"","ubr_length":"Unabridged: 11 hr 40 min","abr_length":"Abridged: "}