In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their bookThe Experience Economyis now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
Though the world has changed in many ways since then, the way to a customers heart has not. In fact, the idea of staging experiences to leave a memorableand thus a lucrativeimpression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examplesincluding the US Army, Heineken Experience, Autostadt, American Girl Place, and othersto show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. Includes a bonus pdf with graphics