The Entrepreneurs Playbook, Leonard C. Green
The Entrepreneurs Playbook, Leonard C. Green
21 Rating(s)
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The Entrepreneur's Playbook
More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

Author: Leonard C. Green, Paul B. Brown

Narrator: TBD

Unabridged: 5 hr 16 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 03/01/2017


Synopsis

Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.

Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the audiobook explains how to:

Locate sure-bet opportunities for improving products
Get serious about positioning, distributing, and licensing
Find funding
Take calculated risks and minimize failure
And much more.
The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.

Reviews

This is an Entrepreneur's Playbook, designed and tested for ENTREPRENEURS dammit. It includes such practical advice as "How to ask your family to borrow $100,000" (it's suggested to have the family accountant and lawyer there). How to manage work life balance? The author suggests "have someone else......more

Goodreads review by Dustin

Good principles and concepts to bring into your business. Not written all that well but you can't really hold too high of a bar for that since writing isn't his background. Some strong opinions from the author that may not be how you want to operate can leave you less than a fan, but I felt came hon......more