The Entrepreneur Equation
Evaluating the Realities, Risks, and Rewards of Having Your Own Business

Theres never been a better time to start a businessor so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, its time to take off the rosecolored glasses and think twice before you invest your precious time, money, and energy. The Entrepreneur Equation helps you do the math before you start down the entrepreneurial path so you can answer not just Could I be an entrepreneur? but also Should I be an entrepreneur? By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever. Through illustrative examples and personalized exercises, tellitlikeitis Carol Roth helps you create and evaluate your own personal entrepreneur equation as you: learn what it takes to be a successful entrepreneur in todays competitive environment; save money, time, and effort by avoiding business ownership when the time isnt right for you; identify and evaluate the risks and rewards of a new business based on your goals and circumstances; evaluate whether your dreams are best served by a hobby, job, or business; gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!