Most of us know what it feels like to fall under the spell of food -- when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating -- even when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a our nation -- from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. Dr. Kessler's cutting-edge investigation offers new insights and useful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.
Through the beginning of this book, I was prepared to give two stars. It was really repetitive, citing multiple animal studies that were all similar. A couple of studies would have sufficed... boring! Also, parts of it made me hungry. Whatever. Then, toward the middle of the book, it drifted up toward the four-star mark as I heard dirty stories about various restaurants' marketing strategies and stuff. That part was pretty interesting and I felt like some of the info might help me change my thinking about bad food. Then came the last chapter, containing Dr. Kessler's ideas for solutions to our overeating problems. And you'll never guess who he feels should fix it. Yes, that's right: the government. Kessler proceeds to outline his plan for all of these well-funded programs and mandates, etc. that are supposed to make all of us stop eating bad food. Because as you know, government should be responsible for fixing all of our problems, and it's always great at doing so. Let's remove personal responsibility from the equation altogether, shall we? I'll bet it's jackwagons like this guy who are behind those trans-fat bans. Maybe David A. Kessler will be willing to foot the bill for all of these wonderful well-funded programs? And you won't believe this part: Dr. Kessler concludes by recommending that we as a society start looking down on and socially stigmatizing people who eat bad food, or snack between meals. You know, like we do gays, and unwed mothers, and other people who participate in behaviors that don't personally affect us at all. Because that makes a ton of sense, and usually works, right? I despise you, David A. Kessler. You are a blithering turd. May you never again place pen to paper.