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The Dream Cafe
Lessons in the Art of Radical Innovation
Author: Duncan Bruce, Geoff Crook
Narrator: Roger Davis
Unabridged: 9 hr 54 min
Format: Digital Audiobook Download
Publisher: Tantor Media, Inc.
Published: 06/23/2022
Category: Business & Economics
Synopsis
This is a book that deliberately defies logic. The Dream Cafe offers an introduction to the lessons that brand owners can learn from emulating the way that artists think and work. Utilizing a dip-in/dip-out approach in the form of an A to Z it argues that the kind of radical and edgy art that has historically served to provoke, challenge and disrupt the status quo evolved from illogical and irreverent ways of thinking and doing. The Dream Cafe argues that businesses need to emulate the Avant-Garde in order to survive and prosper, and shows how you can put Dream Cafe thinking into place and increase creativity and innovation in your work and around your brand.