The Dragonfly Effect, Dan Ariely
The Dragonfly Effect, Dan Ariely
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The Dragonfly Effect
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Author: Dan Ariely, Jennifer Aaker, Chip Heath, Andy Smith, Carlye Adler

Narrator: Andy Smith

Unabridged: 4 hr 41 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020


Synopsis

Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully. The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results. Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four wings of The Dragonfly Effect working together. Part II will teach you each of the four skills. Its illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBays World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them.  Its got Andys Cheat Sheets, specifically designed for people who are not at all technically proficient. Linked to this book youll find a website where you can find a community of other readers, like you, who will share their experiences, tools, and other resources.  It will keep you updated on new ways to use the power of social technology to improve the life of just one individual or cultivate social change.   

About Dan Ariely

Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, is a founding member of the Center for Advanced Hindsight. He is the author of Payoff and the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.


Reviews

Goodreads review by Maria on April 06, 2012

This book is based on the highly acclaimed and sought after class, Power of Social Technology (PoST), at the Stanford Graduate School of Business. The dragonfly symbolizes happiness, new beginnings, and change across cultures and each section of the book is appropriately broken into wings based on fo......more

Goodreads review by Rawabi on December 25, 2021

What I especially liked about the book was the sense that both authors are passionate about not only social media and its ability to effect change, but more importantly teaching the reader how to "know what they know" to orchestrate their own social media success story. They created a story-driven p......more

Goodreads review by Jessie on October 11, 2010

Read this one in a single day. Very short and easy to read. A good guide for anyone looking to actually *do* something with social media (as opposed to just using it because that is the cool thing to do these days).......more

Goodreads review by Jennifer on August 09, 2011

Good ideas for social media in non profit world......more

Goodreads review by Abdullah on November 11, 2018

The book in general is excellent to start with social media communication. The dragonfly is the only insect that can move steadily in every direction which cannot be done unless with good coordination between the body and the four wings. The book starts with identifying the four wings to start the d......more