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The Digital Transformer's Dilemma
How to Energize Your Core Business While Building Disruptive Products and Services
Narrator: Janet Metzger
Unabridged: 12 hr 48 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 11/24/2020
Synopsis
In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing—and digitizing—the legacy business.