The Digital Transformation Playbook, David L. Rogers
The Digital Transformation Playbook, David L. Rogers
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The Digital Transformation Playbook
Rethink Your Business for the Digital Age

Author: David L. Rogers

Narrator: Paul Heitsch

Unabridged: 9 hr 57 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 10/23/2018

Includes: Bonus Material Bonus Material Included


Synopsis

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

About David L. Rogers

David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international bestseller The Digital Transformation Playbook has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.


Reviews

Goodreads review by Lanre on March 29, 2021

Digital transformation is not about technology—it is about strategy and new ways of thinking. Transforming for the digital age requires your business to upgrade its strategic mindset much more than its IT infrastructure. Digital transformation requires a holistic view of business strategy. The rules o......more

Goodreads review by Sean on March 09, 2025

A solid read but not a game-changer. Rogers hits the usual digital transformation beats, with Chapter 3 on platforms standing out as the real MVP. The second half felt like a slow fade. Some useful frameworks. Worth a skim, not a shrine.......more

Goodreads review by Denis on January 24, 2019

Google успешная компания, google много экспериментирует, чтобы стать успешной компанией вам нужно много экспериментировать. Airbnb платформа, airbnb успешен, лучше быть платформой. Ну и так 278 страниц......more

Goodreads review by Kathy on March 17, 2016

I am reviewing this book in the July-August issue of Global Business and Organizational Excellence......more

Goodreads review by Rodrigo on February 01, 2021

Rogers proposes to view the digital transformation in companies as a strategy over the technology process. Based on 5 domains (customers, competition, data, value, and innovation), he analyses case studies in order to exemplify his point of view. The book is a good material to understand and adapt t......more