The Digital Handshake, Paul Chaney
The Digital Handshake, Paul Chaney
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The Digital Handshake
Seven Proven Strategies to Grow Your Business Using Social Media

Author: Paul Chaney

Narrator: Scott Peterson

Unabridged: 6 hr 34 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/26/2010


Synopsis

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter.

Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions.

Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.

New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line.

Reviews

Goodreads review by David on January 14, 2012

Mr. Chanley is enthusiastic about his area of expertise, and the book is well suited for someone who (like me) has a superficial knowledge and wants to add depth and make connections. The author wastes a lot of time 'selling' social media; if you have purchased the book, you presumably believe alread......more

Goodreads review by Julia on March 11, 2012

This book has been my bible for the start up of my business. It covers all aspects of digital marketing and is just brilliant.......more

Goodreads review by Rachel on September 12, 2022

I got halfway through and just couldn't read any more. It's pretty outdated. But, if you need a good nap - this book will do the trick 😉......more

Goodreads review by Nadine on September 11, 2017

I always find consumer behavior interesting and like to keep up with the latest in marketing, advertising and just general consumer behavior. Of course, these days a lot of that revolves around the internet and social media. This book was written several years ago, but the main points still hold tru......more

Goodreads review by Jason on August 25, 2017

Although written in 2009 this book still hold many insights into Social Media. One insight that really stuck with me is that Social Media is like a cocktail party, a place where you can meet, converse and share ideas with others. Like any good conversations though interactions on Social Media are en......more