The Digital Experience Company, Alfonso de la Nuez
The Digital Experience Company, Alfonso de la Nuez
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The Digital Experience Company
Winning in the Digital Economy with Experience Insights

Author: Alfonso de la Nuez

Narrator: Alfonso de la Nuez

Unabridged: 4 hr 10 min

Format: Digital Audiobook Download

Published: 04/24/2023


Synopsis

Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising
Think yours is not a digital experience company? Think again.

Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.

It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.
It's the key to success in the digital age.

Reviews

A short nonfiction read which I find really intriguing and gave me some things to think about. The book brings up a few important topics on companies in link with the digital world and how it affects consumers, how it's going to change in the coming days and give a broad idea of the future digital ma......more

Goodreads review by Karyn

Understanding How to Best Utilize the Digital Media for Business Growth. There is no doubt that today, most businesses sell more online than offline. Many businesses who understand this are embracing the power of social media to best utilize their business growth. Author Alfonso de la Nuez in this b......more

Great tool for showing your digital presence in the market. Today is the age of digital marketing. We are still doing old school marketing with paper and TV and radio but not as effective as digital marketing. The Digital Experience Company: Winning in the Digital Economy with Great Design, is a grea......more

Alfonso de la Nuez is the Co-Founder of UserZoom and an international expert on user experience (UX) research and he decided he wanted to help people to understand and at the same time, make money, with this brand new digital era that we are experiencing. The Digital Experience Company is a book that......more

Goodreads review by Celeste

Today business is done in the virtual world. Customers look for products, shops and services online and they get to know the offer by using social media. To know how to use the internet as a marketplace and a tool for work is essential to succeed. This world is practically unknown to me and I felt a......more