

The Customer Rules
The 39 Essential Rules for Delivering Sensational Service
Author: Lee Cockerell
Narrator: Lee Cockerell
Unabridged: 3 hr 59 min
Format: Digital Audiobook Download
Publisher: Random House Audio
Published: 03/05/2013
Categories: Nonfiction, Business & Economics, Sales & Marketing, Management & Leadership
Synopsis
Rule #1: Customer Service Is Not a Department
Rule #3: Great Service Follows the Laws of Gravity
Rule #5: Ask Yourself "What Would Mom Do?"
Rule #19: Be a Copycat
Rule #25. Treat Every Customer like a Regular
Rule #39: Don’t Try Too Hard
As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers
Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.