The Customer of the Future, Blake Morgan
The Customer of the Future, Blake Morgan
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The Customer of the Future
10 Guiding Principles for Winning Tomorrow's Business

Author: Blake Morgan

Narrator: Lisa Larsen

Unabridged: 6 hr 38 min

Format: Digital Audiobook Download

Published: 10/29/2019

Synopsis

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following:Learn the ten defining strategies for a customer experience-focused company.Implement new techniques to shift the entire company from being product-focused to being customer-focused.Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

About Blake Morgan

Blake Morgan is a leader in customer experience. As a keynote speaker and customer experience futurist, she has worked with Accor Hotels, Accenture, Adobe, Parker Hannifin, Ericsson, Omron, Verizon, and many other organizations. She is also an adjunct faculty member of the executive MBA program at Rutgers Business School and a guest lecturer at Columbia University. Her first book is More is More: How the Best Companies Work Harder and Go Farther to Create Knock-Your-Socks-Off Customer Experiences. Blake contributes to Forbes, Harvard Business Review, and Hemispheres magazine. Additionally, she hosts The Modern Customer Podcast and a weekly customer experience video series on YouTube.

Reviews

Goodreads review by Aaron on July 23, 2020

This book will appeal to readers who are new to CX. If your work involves building customer experience today you won't be missing much if you skipped this book but it is a great book as an introduction to why focusing on customers is the imperative for all organisations now and into the foreseeable......more

Goodreads review by Nan on May 16, 2020

Do you want your business to become more customer-focused? If so, then read the book entitled, "The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business" by Blake Morgan. This book is filled with valuable information, researched facts, ideas and resources to help your organiza......more

Goodreads review by Orlando on April 12, 2020

Not what the title says The book is okey it has some good research and a lot of passion by the author. However, the book does not have to do with the book title. There is a lot of talk about things that most people already know about AI and machine learning but no detail at all of how to exactly use......more

Goodreads review by Nathan on March 29, 2024

When author Blake Morgan started writing this book, it was going to be about customer experience technology. But the more she dug into the topic, the more she found that technology was far behind something else in creating incredible customer experiences: mindset. That's the top of my three takeaways......more

Goodreads review by Mrs. Varela on March 05, 2020

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business by Blake Morgan is an easy to understand guide to help businesses gain staying power beyond 2020. For decades businesses focused more on customer service and less on the actual customer experience. The author is quick......more

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