The Customer Centricity Playbook, Peter Fader
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The Customer Centricity Playbook
Implement a Winning Strategy Driven by Customer Lifetime Value

Narrator: Steve Menasche

Unabridged: 4 hr 2 min

Format: Digital Audiobook Download

Publisher: Gildan Media

Published: 06/11/2019


Synopsis

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

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