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The Customer Centricity Playbook
Implement a Winning Strategy Driven by Customer Lifetime Value
Author: Peter Fader, Sarah Toms
Narrator: Steve Menasche
Unabridged: 4 hr 2 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 06/11/2019
Synopsis
In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.