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The Customer-Base Audit
The First Step on the Journey to Customer Centricity
Author: Peter Fader, Bruce Hardie, Michael Ross
Narrator: Walter Dixon
Unabridged: 4 hr 42 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 03/14/2023
Includes:
Bonus Material
Synopsis
In The Customer-Base Audit, experts Peter Fader, Bruce Hardie, and Michael Ross start leaders on the path toward really getting to understand their customers' buying behavior as well as the health of their company's overall customer base.