The Culture Code, Clotaire Rapaille
The Culture Code, Clotaire Rapaille
3 Rating(s)
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The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

Author: Clotaire Rapaille

Narrator: Barrett Whitener

Unabridged: 6 hr 31 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/08/2011


Synopsis

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.

Reviews

Goodreads review by Saellys on September 15, 2008

Largely absurd and often borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don't need. In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the word for sun......more

Goodreads review by Ross on May 11, 2021

What a strange, strange little book. Clotaire Rapaille is a psychologist and expatriated Frenchman who has taken up residence next door to Trump on the same island as Mar-a-Lago. At some point in his past, he was redirected from private practice into the lucrative world of corporate marketing/consul......more

Goodreads review by Ala on February 01, 2015

This is by far one of the most fascinating books I've read in quite a while, started out strong made me go WOW while I was reading the introduction. Actually I've already read it last year but I didn't finish it. So I decided that I would start reading it all over again this year and yeah I did. FEE......more

Goodreads review by Brandon on May 16, 2022

It’s been a while since I’ve read a book that made me think this much. Maybe re-think is a better word. 5 stars mostly because it made me think. This book is like a mash up of business/marketing, psychology, leadership/influence, and anthropology. There are definitely better books in each of those ve......more

Goodreads review by Uwe on August 04, 2013

This is one of the more fascinating books I've read in quite a while. The author claims that subconscious links created socially" and nationally dictate the meanings of various things. For example, French people form an early Association with alcohol which links drinking with a social family atmosph......more