The Copywriters Handbook, Robert W. Bly
The Copywriters Handbook, Robert W. Bly
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The Copywriter's Handbook
A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

Author: Robert W. Bly

Narrator: Barry Abrams

Unabridged: 14 hr 3 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 09/29/2020

Synopsis

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed:

● 8 headlines that work—and how to use them

● The 5-step "Motivating Sequence" for generating more sales and profits

● 10 tips for boosting landing page conversion rates

● 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

About Robert W. Bly

Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in B2B and direct response marketing. He has worked with over 100 clients, including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, and Grumman. He is the author of eighty-five books, including The Marketing Plan Handbook, and he currently writes regular columns for Target Marketing Magazine and the Direct Response Letter.

Reviews

Goodreads review by Matt on August 19, 2013

As a professional software developer rather than a copywriter, my assessment may be unfair, but The Copywriters's Handbook disappointed me. My biggest writing desire is to write persuasively in the shortest amount of space. While the book did teach some of that, there was plenty that was completely......more

Goodreads review by Kaspars on August 23, 2021

Well, I read it :) And then I thought why I red it? Title of the book kind of gives a hint that it will contain some little hate towards creative copywriting, not in a direct manner, but there are plenty of suggestions. It feels that this book may be handy for the ones who are looking forward to wor......more

Goodreads review by Tyshawn on April 22, 2013

You have to buy this book. You can't just check it out from your library. You will refer to it again and again if you plan to write for businesses. I think you should buy it if you are self-employed. It will teach you how to create a quick flier and save money. Then you can hire copywriters for the......more

Goodreads review by Achie on August 06, 2008

I must say that this is a very handful book for advertising students as well as for beginners in copywriting. You can say this is a sort of a manual-book in copywriting. What I like about this book is that it provides wide examples of effective headlines, sub-headlines even direct-mails(Sometimes I......more

Goodreads review by Ryan on January 11, 2019

A very helpful book on how to write copy. Several chapters won’t be applicable to the novice copyrighter not interested in a career in copywriting. Examples include writing copy for tv and how to get a job in copyrighting. More detailed and thorough than similar books by Ray Edwards but drier as wel......more

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