The Cool Impossible
The Coach from "Born to Run" Shows How to Get the Most from Your Miles-and from Yourself

Featured in the bestselling book Born to Run , coach and performance guru Eric Orton has spent a lifetime learning and thinking about running and about the limitless possibilities of the human body and mind. In The Cool Impossible , Orton shares his wealth of knowledge in an inspiring step-by-step guide that will open up a new world of achievement for runners of all levels of ability and experience. The truth is: Athleticism is awareness. That simple phrase is at the core of The Cool Impossible . Athleticism requires awareness of form and technique, awareness of our effort level, and, most important, awareness of what we think (and don' t think). And with that awareness comes the possibility of endless potential and improvement, progress and mastery-- and, ultimately, achievement that you never before would have thought possible. With a program focused on proper running form, strength development, and cardiovascular training, Orton will help first-step beginners, prime-time competitors, and enduring veterans reach " the cool impossible"-- the belief that any achievement, athletic or otherwise, is within our reach.