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The Content Marketing Handbook
How to Double the Results of Your Marketing Campaigns
Author: Robert W. Bly
Narrator: Barry Abrams
Unabridged: 8 hr 49 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 02/18/2020
Category: Business & Economics - Marketing
Synopsis
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.