The Content Marketing Handbook, Robert W. Bly
The Content Marketing Handbook, Robert W. Bly
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The Content Marketing Handbook
How to Double the Results of Your Marketing Campaigns

Author: Robert W. Bly

Narrator: Barry Abrams

Unabridged: 8 hr 49 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/18/2020

Synopsis

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling. Listeners will learn how to:

● Create A-level content that gets noticed, gets read, and eliminates "content pollution"

● Overcome the biggest weakness of content marketing

● Double marketing response rates by adding lead magnets, bonus reports, and other free content offers

● Use content to build brands, enhance reputations, and stand out from the competition

● Plan, execute, and measure content marketing in a multichannel environment

● Know when to stop giving away content and start asking for the orders

About Robert W. Bly

Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in B2B and direct response marketing. He has worked with over 100 clients, including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, and Grumman. He is the author of eighty-five books, including The Marketing Plan Handbook, and he currently writes regular columns for Target Marketing Magazine and the Direct Response Letter.

Reviews

Goodreads review by Seemy on April 06, 2025

While some of the information is a bit dated, and a lot of the areas/topics covered — where really entire books alone can be written about them to do them true justice and get real in depth learning… This was still a pretty impressive and comprehensive book about the various modalities to consider ar......more

Goodreads review by Danijela on November 22, 2023

The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns... Ten key steps that make content for a successful B2B and B2C lead-generating content marketing campaign: 1. Define the target audience and their information needs. 2. Come up with a strategic or useful content plan......more

Goodreads review by Carine on April 08, 2020

This book is 100% about B2B marketing, of which I didn't know, it might be my mistake, but the title was misleading. Either way, I was enjoying and gathering some useful information until around half of the book, after that (at least for me) is useless information, basic knowledge of things I know a......more

Goodreads review by Stephen on July 03, 2020

Bob Bly is one of my all-time copywriting heroes, and a regular source of marketing inspiration. A great book I am already finding myself referring to regularly, despite much of it being concepts and procedures I'm familiar with.......more

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