The Commitment Engine, John Jantsch
The Commitment Engine, John Jantsch
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The Commitment Engine
Making Work Worth It

Author: John Jantsch

Narrator: John Jantsch

Unabridged: 6 hr 18 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/27/2012


Synopsis

The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses.

Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?

By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment.

Jantsch’s approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these:
Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose.
Understand that culture equals brand. Build your business as a brand that employees and customers will support.
Lead by telling great stories. You can’t attract the right people or get them to commit without telling a story about why you do what you do.
Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture.
Serve customers you respect. It’s hard to have an authentic relationship with people you don’t know, like, or trust.

As Jantsch says, “Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren’t normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out.”

As a follow-up to The Referral Engine, this is about more than just establishing leads— it’s about building a fully alive business that attracts customers for life.

About John Jantsch

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.


Reviews

Goodreads review by Robert

If you have just started or are about to start a business then you really should read this book. It's an easy read which covers everything from forming the critical ideas to marketing them and managing everything in-between. One of the things I liked most about this book is that it contains many curr......more

Goodreads review by Nick

I think you could safely pick just one between Referral Engine and Commitment Engine. There are enough similarities that a cliffnotes version would fill in the gaps between the two. Still, this was a good read, the first few chapters were very substantive. The remainder were things we'd heard in Ref......more

Goodreads review by Ron

Will post an in-depth review on amazon, YouTube, and my blog soon. It's about every organic aspect of your small to medium sized business, which was unexpected from the guy behind Duct Tape Marketing and the blog I follow religiously. John more than delivers in this effort. A must read if you are in......more

Goodreads review by Sandra

Inspiring and thoroughly practical, The Commitment Engine renewed my sense of purpose and passion. While aimed at business owners, it was easy to apply the teachings to my own work as a manager for a nonprofit organization. My full review is on The High Calling... [URL not allowed]-......more

Goodreads review by Gary

I am being challenged by the author, so even though I am enjoying the audiobook, once I am done, I may have to read a hard copy just to make notes. Update: Finished listening to book and will definitely be reading it again (ebook) this to pull more info out of it......more