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The Business of Belonging
How to Build Communities that Grow the Bottom Line
Author: David Spinks
Narrator: Christopher Douyard
Unabridged: 6 hr 19 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 05/18/2021
Synopsis
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the definitive playbook for doing just that.