The Business of Belief
How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

I really enjoyed this book. It asks a lot more questions than it gives answers to. In fact I'm not sure if there is a single answer in this book. But it got me thinking. They got my mind working and wondering. It sparked something in me. And I think that was the whole point all long.......more

Hard genoten van dit vlotte boek op de grens tussen filosofie, psychologie en marketing. In drie delen vol erg korte en zeer vlot geschreven hoofdstukjes gaat Asacker dieper in op waarom mensen de dingen doen die ze doen. Het leukste was: dit is een boek dat bijna geen woord teveel gebruikt. Een ver......more

I contemplated 4 stars because there is a lot of good stuff in here that is a reminder to those who work for themselves that will help motivate you along your journey of being self-propelled. The reason for 3 is that I feel like this book could have actually been a magazine article rather than a ful......more

Tom Asacker does an great job of explaining the power of belief. Here are a few of the gems to give you a feel for the content: "...forget who you were. Forget what you've done. And forget what others are doing (don't Google it!). Simply ask, What am I passionate about? Now go do that. And bingo! Tha......more