The Business of Belief, Tom Asacker
The Business of Belief, Tom Asacker
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The Business of Belief
How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

Author: Tom Asacker

Narrator: Tom Asacker

Unabridged: 2 hr

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/01/2014


Synopsis

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.

The next big idea in business is BELIEF.

Reviews

Goodreads review by Obi

I really enjoyed this book. It asks a lot more questions than it gives answers to. In fact I'm not sure if there is a single answer in this book. But it got me thinking. They got my mind working and wondering. It sparked something in me. And I think that was the whole point all long.......more

Goodreads review by Jeroen

Hard genoten van dit vlotte boek op de grens tussen filosofie, psychologie en marketing. In drie delen vol erg korte en zeer vlot geschreven hoofdstukjes gaat Asacker dieper in op waarom mensen de dingen doen die ze doen. Het leukste was: dit is een boek dat bijna geen woord teveel gebruikt. Een ver......more

Goodreads review by Heather

I contemplated 4 stars because there is a lot of good stuff in here that is a reminder to those who work for themselves that will help motivate you along your journey of being self-propelled. The reason for 3 is that I feel like this book could have actually been a magazine article rather than a ful......more

Goodreads review by Kara

Tom Asacker does an great job of explaining the power of belief. Here are a few of the gems to give you a feel for the content: "...forget who you were. Forget what you've done. And forget what others are doing (don't Google it!). Simply ask, What am I passionate about? Now go do that. And bingo! Tha......more