The Business Book, DK
The Business Book, DK
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The Business Book
Big Ideas Simply Explained

Author: DK

Narrator: James Cameron Stuart

Unabridged: 16 hr 23 min

Format: Digital Audiobook Download

Publisher: DK

Published: 11/26/2019

Synopsis

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise.
The Business Book helps you overcome the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.
It demystifies complicated concepts and explains the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.
Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

About The Author

DK was founded in London in 1974 and is now the world's leading illustrated reference publisher and part of Penguin Random House, formed on July 1, 2013. DK publishes highly visual, photographic nonfiction for adults and children. DK produces content for consumers in over 87 countries and in 62 languages, with offices in Delhi, London, Melbourne, Munich, New York, and Toronto. DK's aim is to inform, enrich, and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.   Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery, and parenting. DK’s extensive children’s list showcases a fantastic store of information for children, toddlers, and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the bestselling LEGO® books. DK acts as the parent company for Alpha Books, publisher of the Idiot's Guides series and Prima Games, video gaming publishers, as well as the award-winning travel publisher, Rough Guides.

Reviews

Goodreads review by MD on March 03, 2014

This book is a masterpiece of layout. Seriously. An entire book Tetrised out of info graphics and sidebars. When I first opened the book to a couple of random pages I wasn't sure I would even know how to read it. But when I started at the beginning I found I had no trouble following it at all. In fa......more

Goodreads review by Audrius on January 24, 2021

Persitvarkant knygų lentyną pastebėjau, kad turiu daug pilnai neįveiktų (kai dar studijavau mėgdavau pirkti akademinę literatūrą ir ją naudoti rašto darbams rengti) arba kažkada planuoti skaityti, bet numestų negrožinės literatūros knygų. Tad šiais metais nusprendžiau daugiau dėmesio skirti negrožin......more

Goodreads review by Yogi on January 22, 2016

Buku ini adalah jack of all trades tentang bisnis. Semua isu dibahas supaya pembaca mengerti seluk beluk bisnis. Penggagas startup, akuntan, analis bisnis, investor, manajer produksi, R&D, sampai ahli IT semuanya berada dalam lingkup buku ini. Buku ini membantu saya dalam membayangkan bisnis yang ber......more

Goodreads review by Jeffrey on June 11, 2014

"The Business Book" by DK Publishing is likely the worst of the series but the structure of it allows for some decent passive reading. Some finance is covered but most of the book is organizational theory (management) lessons told through the experiences of famous business people or corporations. Fo......more

Goodreads review by Zein on February 24, 2017

With entrepreneurship, startup culture and converting ideas into a profitable reality in full swing, The Business Book: Big Ideas Simply Explained is a must read for those who have never stepped into business. The many principles that hold true when doing business are concisely explained. From old fa......more

Quotes

"Business is fascinating, made even more so by the 360-degree view offered [in The Business Book] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations." – Booklist "[The Business Book] is definitely a title worth having in the collection." – Voice of Youth Advocates (VOYA) Magazine "More than a well-designed cheat sheet, The Business Book is a title that a young entrepreneur can dive into for valuable factoids to impress a potential investor, keeping the conversation going at a networking event or to simply fill in some knowledge gaps." – Success.com

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