The Burger King, Jim McLamore
The Burger King, Jim McLamore
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The Burger King
A Whopper of a Story on Life and Leadership

Author: Jim McLamore

Narrator: BJ Harrison

Unabridged: 11 hr 5 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 04/14/2020

Synopsis

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:

● How Burger King managed to create the worst advertising campaign of 1985

● What Burger King shares with Pitbull, Scarface, and Marco Rubio

● Why Wendy's founder Dave Thomas called McLamore an "American original"

McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.

But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life—personal values, impacting the people around you, and juicy hamburgers.

About Jim McLamore

Jim McLamore was the cofounder and first CEO of Burger King, creating one of the great fast service restaurant chains in the country together with Dave Edgerton. After selling it to Pillsbury and watching over it for the twenty years, he retired and dedicated his life to servicing the South Florida community as Chairman of the University of Miami and avid member of the Fairchild Tropical Gardens.

Reviews

Goodreads review by Samichtime on January 13, 2025

Well, at least it’s not a self help book! 🫡 More like a cautionary tale from a failed has-been who had to sell his company, was honest about it, and spent the latter half of his life grieving the loss of his creation. While it wasn’t the most exciting once he starts moaning about Pillsbury, I found......more

Goodreads review by Alex on September 10, 2024

A book of two sides, on the one hand the writing is uninspiring and a little repetitive. On the other, the author gives a very detailed history of burger king and an analysis of it's performance. As a source, great, as a book, not so great.......more

Goodreads review by Thakzhan on November 26, 2024

Was nice to hear about the story of Burger King. You realize while listening to the story that it is quite a simple story. I feel like nowadays, every company has to go through more complicated paths to succeed. but this doesn't mean that Burger King didn't have any problems. it's a recommendation to......more

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