The Biography of a Failed Venture, Prashant Desai
The Biography of a Failed Venture, Prashant Desai
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The Biography of a Failed Venture
Decoding Success Secrets from the Blackbox of a Dead Start-Up

Author: Prashant Desai

Narrator: Raja Sevak

Unabridged: 7 hr 13 min

Format: Digital Audiobook Download

Publisher: HarperBusiness

Published: 10/27/2021

Includes: Bonus Material Bonus Material Included


Synopsis

THE STORY OF A TRULY INDIAN SPORTS BRAND THAT COULD GO PLACES BUT FAILED
Prashant Desai was seven when he lost his father. Growing up in poverty, his single-minded focus was to become wealthy and successful. Ranking fourth on the all-India Cost and Works Accountants exam at the age of twenty-one, joining the corporate world and working with leaders such as Rakesh Jhunjhunwala, Kishore Biyani and Jignesh Shah was a dream run that Prashant enjoyed, one that very few could even imagine and achieve.In April 2017, Prashant Desai founded a venture to build the first truly Indian sports brand - D:FY. In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. They opened seventeen stores in seven cities, riding on great aspirations and confidence. The business lost Rs 30 crore in thirty months, virtually wiping out all that Prashant had earned for nearly thirty years. The venture failed not because Prashant did not possess the necessary vision, determination and courage; it failed because the number of things Prashant did wrong exceeded the number of things he did right.One could weep over the fuselage or decode the black box. So, when Prashant decided to decode it, new possibilities emerged, revealing a treasure trove of success secrets. The Biography of a Failed Venture provides a brutally honest account of why D:FY failed and how entrepreneurs can avoid these pitfalls to make their business ventures successful.

About Prashant Desai

Prashant Desai is a senior director at Everstone Group, a leading India-focused South East Asia private firm with investments across private equity, real estate, green energy and venture capital. He is currently the head of strategy and investor relations at Burger King India. Prashant is also a trained speed reader, and a half marathoner with forty timed runs. He is dedicated to spreading financial literacy through his social media channels. You may reach out to Prashant on Instagram @itsprashantdesai.


Reviews

Goodreads review by G on February 01, 2022

As the author said, this is a brutal honest account of one's entrepreneurial journey which had a bitter ending. I don't term this as a failure, rather I would call it a great experience. Emotion and passion may instigate the fire of entrepreneurship but shall not persist unless we had numbers right,......more

Goodreads review by Pratik on December 17, 2021

I have always enjoyed reading where things did not go as envisaged. After all, 'no one knows anything beyond a point..' Interesting and a fast read. From the book/ There is no experience of making a mistake. There is an experience of realizing that I made mistakes. Mistakes are always past tense and......more

Goodreads review by Sarthak on October 29, 2022

Too good!......more

Goodreads review by Natarajan on December 01, 2021

A extremely realistic and vulnerable account of how a founder's vision for a "Made in India, for India" shoes brand faced challenges in implementation and had to shut down eventually. Through this book, the author, Prashant Desai helps peer entrepreneurs navigate through the pitfalls that startups p......more

Goodreads review by Rags on August 29, 2022

I finished this book in the audible book format keeping it on 1.5x speed. There were some positive of the book. The author starts well with a masala bollywoodesque storyline. One cannot but sympathize with the author and at one point you want his organization to succeed knowing fully well it would n......more