The Big Moo, Seth Godin
The Big Moo, Seth Godin
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The Big Moo
Stop Trying to Be Perfect and Start Being Remarkable

Author: Seth Godin, The Group of 33

Narrator: Seth Godin

Unabridged: 3 hr 41 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 01/01/2005


Synopsis

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"

But how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.

The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.


About Seth Godin

Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years.


Reviews

Goodreads review by Gisela

Originally I rented this book’s audio edition from my library so I could listen to it while exercising. Loved the book so much that I purchased the hardcover. This may be Seth Godin’s best book , even better than the ‘purple cow’. And, yes, It is Godin’s book because he conceived the idea and talked......more

Goodreads review by Daniel

I wanted to like this book, because overall I think Seth Godin is brilliant. I enjoyed the first half of The Big Moo, but after that it became something of a chore to read, even at its short length. Too many of the anecdotes are the same message, dressed up in parable: "Here's the story of So-and-so......more

Goodreads review by Emma

Trying to read a lot of business books to kick start my business for next year. This one just left me a little confused with small snippits of advice mixed in with stories. Some of the mantras were ok, but practice, practice, practice? Um yeah my mum told me that in year 3 (and always take time to r......more