The first installment of an exciting new annual anthology–a year's worth of the most interesting, noteworthy, and best-written articles on all aspects of the business world.
Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past twelve months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others from the pages of Harper's, The Wall Street Journal, Forbes, The Nation, and Rolling Stone.
Comprehensive in the range and consistent in the quality of the writing, this volume marks the beginning of a fascinating new anthology series.
To win in business requires a winning business plan. To write a winning business plan requires listening to Garrett Sutton's dynamic audiobook on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well...
No matter how proficient or prolific they are, writers always want more: more ideas, more output, more "flow" when working. This book is about finding your own path to a better writing process.
"Research-based, hands-on, step-by-step wisdom that c...
“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 editionSeries editor Andrew Leckey and guest ed...
Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how t...
Wh?n seeking to build ?n ?nlin? f?rtun? lik? many ????l? are th??? d???, a g??d bl?gging guid? i? ?n invaluable ????t. Lots ?f ????l? w?uld l?v? to ?t?rt a bl?g, but th?? ju?t don't h?v? a clue h?w to g? ?b?ut it. To r??ll? m?k? money, th?r?'? a l?t...
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.
Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have...
• When should you email, and when should you call, fax, or just show up?• What is the crucial–and most often overlooked–line in an email?• What is the best strategy when you send (in anger or error) a potentially career...
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensi...
A Vintage OriginalThe first installment of an exciting new annual anthology–a year's worth of the most interesting, noteworthy, and best-written articles on all aspects of the business world.Series editor Andrew Leckey and guest editor Marshal...
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