The Automatic Customer, John Warrillow
The Automatic Customer, John Warrillow
5 Rating(s)
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The Automatic Customer
Creating a Subscription Business in Any Industry

Author: John Warrillow

Narrator: Don Hagen

Unabridged: 5 hr 15 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 03/01/2015


Synopsis

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Reviews

Goodreads review by David

A helpful, well-organized and quick read about the many advantages (and a few challenges) of building a subscription based business. If, for instance, you are an Amazon Prime customer, that is a large scale and classic example of the subscription model. Netflix would be another. I have a professional......more

Goodreads review by Sadra

دو فصل اول به شکل تعجب آوری شلخته و غیر سبز و حتی کمی قدیمی بود. با این حال خوندن این دو فصل بسیار برای من با بارش فکری همراه بود و ایده های مختلف رو به ذهنم میاورد هرچند که خب حس لذت بخشی از خوندنش نداشتم. فصل سوم اما اون چیزی بود که شما به امید اون این کتاب رو برمیدارید. فوت های کوزه گری ساختن بیزن......more

An interesting book on building a business selling through a subscription. As we have seen for a long time, the main giants are trying to sell not single products but services with a subscription, keeping buyers as long as possible. The book gives different examples for different industries and type......more

Goodreads review by Mahdi

اگر بپذیریم فراروند اقتصاد از مالکیت به اشتراک در حال حرکت است، بلافاصله باید قبول کنیم که مدل‌های کسب‌وکار اشتراکی تاثیرگذارترین الگوی اقتصادی در آینده خواهند بود. روندی که نه در آینده بلکه سال‌هاست شروع شده است. با وجود چالش‌های زیادی که برای چنین کسب‌وکارهایی در ایران وجود دارد، سال‌هاست کسب‌وکاره......more