The Attackers Advantage, Ram Charan
The Attackers Advantage, Ram Charan
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The Attacker's Advantage
Turning Uncertainty Into Breakthrough Opportunities

Author: Ram Charan

Narrator: Mark Bramhall

Unabridged: 6 hr 8 min

Format: Digital Audiobook Download

Published: 02/24/2015


Synopsis

When Ram Charan (and Larry Bossidy) published Execution (over 2 million copies sold), they saw it as the playbook for both senior and middle managers in “the new game.” But now, the game has changed. Business leaders find themselves operating in an era of persistent uncertainty moving at an unprecedented rate of change. Now the man Forbes magazine called “alone at the top of his profession . . . a guru, a corporate sage” returns with a new message for this challenging time.

In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous bestsellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.

“He has the rare ability to distill meaningful from meaningless and transfer it to others in a quiet, effective way.”
      —Jack Welch, former Chairman of GE

“He knows more about corporate America than anyone.”
      —Richard Harrington, CEO Thomson Reuters

About Ram Charan

Ram Charan is an award-winning educator and consultant to senior business leaders and boards around the globe. He is one of the world's bestselling business book authors with over 2 million copies sold. His book with Honeywell CEO Larry Bossidy, Execution, spent 150 weeks on the New York Times bestseller list.


Reviews

Goodreads review by Kevin on April 11, 2015

Authors and audiences alike have heckled me with names like Socialist, "an obvious Communist," and "far-left" for my business book reviews. Not so. I keep agreeing to review business books because I have entrepreneurial aspirations, and I await the one that'll mentor me through my planned shoestring......more

Goodreads review by Taylor on July 14, 2015

What I like about this book is how the author explores the necessity of being able to think outside the confines of your business or industry in order to anticipate possible changes that will occur. Through his anecdotes, the author illustrates his point and shows how businesses have successfully an......more

Goodreads review by deleted on March 06, 2015

The attacker's advantage "Recognize that uncertainty is an invitation to go on the attack..." - exponential change also offers exponential opportunities. Remember, the "Good Life" doesn't go to those paralyzed by fear, it's won by those who attack even in the midst of tough situations. Reminds me of th......more

Goodreads review by Ying Qian on October 21, 2017

Author was clear and concise on the concept and broad action plans required to identify / spot and navigate possible sharp bends in business plans. Good read for those in middle or senior management......more

Goodreads review by Nathan on November 25, 2020

An insightful book that offers some useful tools in proactive management and business direction. You do not need to dig too deep to find the gems in this book. My one complaint is that the author falls into the trap many business advice authors find themselves in: he describes his advice as more tha......more