The Art of War for Small Business, Becky SheetzRunkle
The Art of War for Small Business, Becky SheetzRunkle
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The Art of War for Small Business
Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

Author: Becky Sheetz-Runkle

Narrator: Karen Saltus

Unabridged: 4 hr 54 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/01/2014


Synopsis

Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival.

The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to:

? Choose the right ground for your battles

? Prepare without falling prey to paralysis

? Leverage strengths while overcoming limitations

? Strike competitors' weakest points and seize every opportunity

? Focus priorities and resources on conquering key challenges

? Go where the enemy is not

? Build and leverage strategic alliances

Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

Reviews

فن الحروب للأعمال الصغيرة من المغري أن تقع في فخ محاولة أن تكون كل شيء لكل الناس ، في محاولة منك ألا تفقد أية فرصة لكن الأعمال الصغيرة عليها أن تتذكر أنه ليس كل شيء يمثل فرصة اذا كان لا يتلاءم مع أهداف مؤسستك وغاياتها إذا تمت معاقبة العاملين قبل أن يصبحوا مرتبطين بك فلن يصبحوا مطيعين وما لم يطيعوك فلن......more

Goodreads review by Zachary

Wasn’t “WOW’d” by this book. However, it does a good job of converting it into the small business world. I’m sure if you’ve read Sun Tzu then you probably won’t have to read this book.......more

Goodreads review by Deborah

There are a lot of advantages to running a small business over a larger one, though often small business owners may feel overwhelmed when they try to keep up with the big players. The Art of War for Small Business by Becky Sheetz-Runkle, uses "The Art of War" by Sun Tzu as its inspiration. Sheetz-Ru......more

Goodreads review by Audrey

Good book, but could be better Clear on Sun Tsu's war strategies and how they can be applied in the business field. However, for greater impact should include the original Chinese texts in the quotations......more

Goodreads review by Marcelo

Voy por la primera parte algunos ejemplos interesantes sobre el uso del arte de la guerra espero la mejora y más que solo datos......more