

The Art of War for Small Business
Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
Author: Becky Sheetz-Runkle
Narrator: Karen Saltus
Unabridged: 4 hr 54 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 07/01/2014
Categories: Nonfiction, Business & Economics
Synopsis
The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to:
? Choose the right ground for your battles
? Prepare without falling prey to paralysis
? Leverage strengths while overcoming limitations
? Strike competitors' weakest points and seize every opportunity
? Focus priorities and resources on conquering key challenges
? Go where the enemy is not
? Build and leverage strategic alliances
Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.