

The Art of Social Selling
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
Author: Shannon Belew
Narrator: Judy Hoctor
Unabridged: 7 hr 42 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 02/01/2014
Categories: Nonfiction, Business & Economics, E-commerce, Sales & Marketing
Includes:
Bonus Material
Synopsis
• Use content and conversations to build online relationships that transition to sales
• Execute realistic sales strategies for each of the major social media platforms
• Spot social media trends that may influence future buying behaviors
• Sell online in B2B and B2C environments
• Turn social shares (likes, favorites, +1s) into social sales
• Set tangible goals
• Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grows—The Art of Social Selling is essential reading for every sales professional.