The Art of Social Selling, Shannon Belew
The Art of Social Selling, Shannon Belew
List: $27.98 | Sale: $19.59
Club: $13.99

The Art of Social Selling
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Author: Shannon Belew

Narrator: Judy Hoctor

Unabridged: 7 hr 42 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/01/2014

Includes: Bonus Material Bonus Material Included


Synopsis

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:

• Use content and conversations to build online relationships that transition to sales

• Execute realistic sales strategies for each of the major social media platforms

• Spot social media trends that may influence future buying behaviors

• Sell online in B2B and B2C environments

• Turn social shares (likes, favorites, +1s) into social sales

• Set tangible goals

• Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grows—The Art of Social Selling is essential reading for every sales professional.


About Shannon Belew

Shannon Belew owns several online businesses, including the award-winning, nationally recognized BizOffice.com, a global provider of resources for small and home businesses.


Reviews

Goodreads review by Fiona on January 15, 2018

The book is geared more toward salespeople at fairly large companies, but the strategies on using social media are still helpful and there are good takeaways that anyone can use.......more

Goodreads review by Lynn on February 16, 2019

A good overview for beginners on how to use social media to increase sales. It was written in 2014, so keep that in mind as the social media landscape is constantly changing each day, but the strategies can still be applied across various channels. I rate it 4 stars for beginners, but if you're alre......more

Goodreads review by Robyn on August 10, 2015

I purchased this book thinking that it might benefit small business owners. Unfortunately, it doesn't, as the content is almost entirely geared towards social selling in big business and corporations. While it wasn't quite what I was expecting when I purchased it for a friend, I'm definitely glad it......more

Goodreads review by Janet on April 08, 2014

Social media is an extremely popular method of marketing. It’s relatively inexpensive, it’s far-reaching, and it’s fun. It’s gratifying when people follow you, share your content, and engage with your business. But are your social media activities helping to increase your bottom line? Read my full re......more

Goodreads review by Steve on July 10, 2015

Plenty of interesting bits of information and some good advice about strategy and tactics in social media marketing. I didn't finish listening because I determined that the topic was of less interest than the presentation.......more