The Art of Social Media, Peg Fitzpatrick
The Art of Social Media, Peg Fitzpatrick
List: $19.99 | Sale: $13.99
Club: $9.99

The Art of Social Media
Power Tips for Power Users

Author: Peg Fitzpatrick, Guy Kawasaki

Narrator: Amanda Ronconi

Unabridged: 2 hr 42 min

Format: Digital Audiobook Download

Published: 05/29/2018

Synopsis

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

About Peg Fitzpatrick

Peg Fitzpatrick is coauthor of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.

Social media is Peg's passion. And her job. She shares her professional experience working day-to-day in the trenches of social media, marketing, and blogging. She works with global brands and leaders in the social media sphere. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, McDonald's and currently Adobe. She work with the best brands and makes them even better!

Peg is a social media strategist working with Guy Kawasaki, the director of digital marketing for Kreussler Inc., and manages a total social media platform of over ten million each day with a her own social platform over 1.5 million.

Peg grew up in East Rochester, New York. She currently lives with her husband of a zillion years, smart, gorgeous and funny off-spring, and a sassy little yorkie in beautiful New Hampshire.

Reviews

Goodreads review by Kathy

I attended a conference last month up north. One of the classes I attended was on social media marketing. Guy Kawasaki was mentioned in that class so when I saw this book was available on Netgalley I downloaded and read it. The version of the book I got from netgalley did not have any links in it. Th......more

Goodreads review by Arshia

This is a fairly good book for what it is. An overview of and a general guide to the different social media platforms and how to use them most effectively. More a 3.5 than a 3. Although this book may seem a tad mundane for those more digitally inclined, it served as a valuable book for me -- a person......more

Goodreads review by Carin

In The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick deliver valuable, actionable tips that will help you succeed in bringing value to your followers and making meaningful connections online. What I liked the most… It’s not a basic how-to. As the subtitle would suggest, this book is packed wit......more

Goodreads review by Mallie

I absolutely loved APE and I still talk about it when someone asks about a good business read for marketers and budding authors. I keep seeing everyone say that this isn't a book for beginners, but I feel that everything said in this book has already been said and already said well (better) by others......more

Goodreads review by Mihai

It was enjoyable. Although it didn't cover all the social media platforms that are out there, it covered at least the major ones. Guy and Peg really know their stuff and it's helpful to implement their tips and tricks, cause they truly work. As the author says, in an ideal world, you would also have......more

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