The Art of Decision-Making
The 50:1 Method for Nailing the Decisions that Define Success

Sometimes even the most brilliant leaders and talented teams botch critical decisions, obsess about inconsequential ones, or land on compromises that nobody believes in. This book explores why, from psychological biases to systemic failures. More importantly, it provides a toolkit for building the culture and disciplines that ensure organisations consistently make good decisions. Over time, that edge compounds into extraordinary performance.As AI commoditises the 99% — giving every company powerful insights and accelerating execution — judgement on the critical 1% becomes the last moat. And it still runs on human intelligence.Drawing on 20+ years across strategy and execution in complex enterprises in financial services, energy and health, Maxim Sharshun introduces the practical 50:1 method for identifying and nailing the 1% of decisions that drive 50% of success. No filler. No theory for theory's sake. Just a dense, actionable playbook for leaders who want to deliver exceptional results without chaos and drama.