The Art of Closing the Sale, Brian Tracy
The Art of Closing the Sale, Brian Tracy
10 Rating(s)
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The Art of Closing the Sale
The Key to Making More Money Faster in the World of Professional Selling

Author: Brian Tracy

Narrator: Brian Tracy

Unabridged: 4 hr 26 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/20/2010


Synopsis

As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they can get more orders, faster and easier than ever before. In The Art of Closing the Sale listeners will learn to:

• build value by focusing on benefits and solutions
• lower perceived risk by emphasizing guarantees and assurances
• answer any objection
• bring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered

The more confident people become in closing the sale, the more people they will see and the more sales they will make-in any market.

About Brian Tracy

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He is the top selling author of over forty-five books that have been translated into dozens of languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.


Reviews

Goodreads review by Vaishali on February 21, 2019

Phenomenal ! One of the few books on my "Memorize verbatim" list. Whether we think we're in sales or not... we are. Unbelievable tactics on sculpting discussions to get anything you want. I highly recommend the audiobook, which enacts tons of sample negotiations. A glimpse : Cultivate the sales perso......more

Goodreads review by Fernando on August 01, 2022

Un libro sumamanete práctico, concreto, que va al grano y que, lejos de dar recetas mágicas, cifra su éxito en la propia formación, en el intentar una y otra vez, en buscar lo que resulta hasta encontrarlo y aplicarlo recurrentemente. Es un libro con pura calidad y que tiene su eficacia en practicar......more

Goodreads review by Steve on January 22, 2013

This book provides insight and guidance. Thank you Mr. Tracy for writing a clear guide, a very personal guide, to working as a professional sales person. If this is the topic you want to study, Brian Tracy is a master of the field, and he shares some valuable personal stories about his own experienc......more

Goodreads review by Paul on October 23, 2024

I thought this book provided some really useful how-to advice on sales in general and closing in particular. It felt slightly more relevant to the selling of tangible things rather than intangible. But as someone who sells and delivers intangible services I can see how much of the advice can be appl......more

Goodreads review by Alinnarossa on April 06, 2023

i have read several sales & business books but this one was one of those not boring books when I'd expected the worst. literally would read more of his books.......more