The Arab World Unbound, Vijay Mahajan
The Arab World Unbound, Vijay Mahajan
List: $24.99 | Sale: $17.50
Club: $12.49

The Arab World Unbound
Tapping into the Power of 350 Million Consumers

Author: Vijay Mahajan

Narrator: Brett Barry

Unabridged: 10 hr 40 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020


Synopsis

This groundbreaking book reveals the myriad opportunities presented by the Arab Worlds market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through rich a blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor s most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.

Reviews

Goodreads review by Richard on August 06, 2023

Really likes this book It was written in late 2011 and I arrived in Middle East in 2012 wish id read it then but most of the stories in the book I have met the people or became familiar in the last 10 Years A lot has changed and many companies don't exist but the next versions do , it captures the spir......more

Goodreads review by Carsten on September 17, 2012

i got this book after reading a raving review of the book in the FT. but overall the book is like many marketing texts, a mile wide and an inch deep. yes, there are nice anecdotes in there but unless you have never visited an Arab country, or actually if you have never visited another country then y......more

Goodreads review by Kamil on January 01, 2014

A fascinating "look" into the possibilities that are abound in the Arab World in terms of business opportunities, consumer base, and a growing young population of educated youth that has tremendous energy and needs that must be tapped into and supported. The Arab World is certainly a "power house" i......more

Goodreads review by Wayne on October 24, 2014

Good market survey of the 22 Arabic states, in the absence of much other information in this format - therefore a must. A little too superficial and repetitive, but worth digesting.......more