The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Copywriter Tells All In Explosive How-To If you think advertisers are hucksters this book won't change your mind. (If you want to be a great writer this book probably won't make you that either.) Sure, everyone knows of the great Joseph Sugarman. His company Joseph Sugarman & Associates sold many of Am......more

God, I hated reading this thing. Obviously, the author's got tremendous clout when it comes to his experience in advertising, but I just felt like all of the advice was so vague and undefined that I don't really know how you could glean any tips from it (Top tips include "Know Your Prospect" and "Le......more

- mainly about direct response and mail order ad - there're links to other media but not detailed enough - examples are out-dated (from the 1970s) - still good and useful to read - i learned a lot and i am curious to find out more about copywriting......more

I didn't finish the book. Just read the first third, but it was a great read. I needed it. Especially enlightening on how to keep the reader attention. Catch it with all the elements "around the ad": images, headlines, captions, paragraphs titles. Anything the client first see. Then your text goal is......more

Make no mistake, this is a dense book, packed with information. You don’t want to read this book quickly or skim it. Take time. Read a chapter a day if you must. But read it. I admit, there were days I opened the book, looked at the percentage I’d read so far, and sighed. But about halfway through,......more