The Advisor Playbook
  • List: $24.50  | Sale: $17.14
    $0.00 with Free Trial
    • facebook
    • Twitter
    • googleplus
    • pinterest

Details

The Advisor Playbook

Author: Duncan MacPherson and Chris Jeppesen

Narrator: Duncan MacPherson and Chris Jeppesen

Unabridged: 9 hr 32 min

Format: Digital Audiobook

Publisher: Author's Republic

Published: 11/09/2016

Genre: Art - Australian & Oceanian

Synopsis

The Advisor Playbook: Regain liberation and order in your personal and professional life Practice management is often misunderstood. The Advisor Playbook will take the mystery away. Practice management is confused with marketing, or is limited to strategizing about branding, or simply equated to old-school salesmanship. Practice management is how you build an organized toolbox of all your processes – branding, marketing, service activities, core functions – and constantly tune and keep that toolbox efficient and effortless. It’s a network of interrelated skills, processes and strategies that build value in a business while making it manageable, scalable and ensuring the owner runs the business and not the other way around. Duncan MacPherson and Pareto Systems have been in the forefront of practice management in the realm of the professional advisor for a quarter-century. Chris Jeppesen of First Trust brings his own decades of professional knowledge to the table. The processes in The Advisor Playbook have grown over those years, through constant refinement and improvement. They’ll help you to perform that same refinement and improvement on your business, and regain liberation and order in your personal and professional life. As you progress through the book, you’ll realize that each process is implemented in synergy with every other. Referrals are influenced by your service which is influenced by your process, which is influenced by your philosophy, which is influenced by your ideal client definition, life and business goals. Nothing exists in a vacuum, and everything is, in the end, focused on a single unwavering goal: To build real, advocate relationships with your ideal clients that will generate both growth through referrals and the capacity for that growth. How you are perceived is key in every step of that circle, and readers who take on board what the Playbook outlines will come away with an understanding of how they are perceived, how to cast themselves as a consultant with a process rather than a salesperson with a quota, and will set a constantly rising bar for their own success. You’ll be amazed at how common-sense most of the processes and strategies seem, and probably horrified at how often you’ve wandered from the path or failed to implement them due to a lack of clarity or simple distraction. The Playbook will guide you to an actionable plan and process that makes going to work a positive experience, and a positive investment.

Recommended

The Sistine Secrets
by Benjamin Blech

The Sistine Secrets tells the fascinating story of how Michelangelo embedded messages of brotherhood, tolerance, and freethinking in his painting to encourage "fellow travelers" to challenge the repressive Roman Catholic Church of his time.

Narrator: James Cameron Stewart
Published: 08/08/2017

The Judgment of Paris
by Ross King

While the Civil War raged in America, another very different revolution was beginning to take shape across the Atlantic, in the studios of Paris: The artists who would make Impressionism the most popular art form in history were showing their first ...

Narrator: Tristan Layton
Published: 01/10/2006

Art & Fear
by David Bayles

Written by artists, for artists, this survival guide explores the way art gets made, the reason it often doesn't get made, and the nature of the difficulties that cause so many artists to give up along the way.

Narrator: Arthur Morey
Published: 04/23/2012

The Missing of the Somme
by Geoff Dyer

Geoff Dyer has won fans writing about everything from jazz to D. H. Lawrence, from photography to neurotic enlightenment, from Cambodia to Rome. The Missing of the Somme, his remarkable book on the significance of the First World War, is a gem for D...

Narrator: Antony Ferguson
Published: 09/01/2011

Leprecolony
by Lee J Isserow

After accidentally killing a leprechaun, Steve and Jeff are beset upon by a legion of tiny emerald fellows, insistent on turning Steve's house into their new leprecolony. But things aren't all bad, because each of those leprechauns poops pure gold...

Narrator: Lee Isserow
Published: 10/16/2016

Reason in Art
by George Santayana

In Reason in Art, Santayana explores the social and psychological origins of art. He examines its moral and ideal functions, its lapses into tastelessness, and the distinctive character of music, speech, poetry, and prose. The Spanish-born philosoph...

Narrator: Bernard Mayes
Published: 02/14/2014

Green Metropolis
by David Owen

In this remarkable challenge to conventional thinking about the environment, David Owen argues that the greenest community in the United States is not Portland, Oregon, or Snowmass, Colorado, but New York City.

Narrator: Patrick Lawlor
Published: 11/23/2009

In Our Image: After Our Likeness
by Bill Sullivan

Why does man exist? In the gears of reality and eternity there is a very promising reason. And the perspectives from which it is told includes that of a profound individual. He is a most powerful extradimentional being that has been around for milli...

Narrator: Bill Sullivan
Published: 07/12/2016

The Heroin Diaries: Ten Year Anniversary Edition
by Nikki Sixx

In honor of the ten-year anniversary of The Heroin Diaries, Nikki Sixx’s definitive and bestselling memoir on drug addiction is now available on audio for the first time, read by Nikki Sixx! This shocking, gripping, and at times darkly hilario...

Narrator: Nikki Sixx
Published: 10/24/2017
{"id":"1547454","ean":"9781518938221","abr":"Unabridged","title":"The Advisor Playbook","subtitle":"","author":"Duncan MacPherson and Chris Jeppesen","rating_average":"5","narrator":"Duncan MacPherson and Chris Jeppesen","ubr_id":"1547454","abr_id":"0","ubr_price":"24.50","abr_price":"0.00","ubr_memprice":"14.70","abr_memprice":"0.00","ubr_narrator":"Duncan MacPherson and Chris Jeppesen","abr_narrator":"","ubr_length":"Unabridged: 9 hr 32 min","abr_length":"Abridged: "}