The 22 Immutable Laws of Marketing, Al Ries
The 22 Immutable Laws of Marketing, Al Ries
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The 22 Immutable Laws of Marketing

Author: Al Ries, Jack Trout

Narrator: David Drummond

Unabridged: 3 hr 7 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 04/22/2014

Synopsis

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

About Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

About Jack Trout

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

Reviews

Goodreads review by Yevgeniy

This book is a good overview of basic marketing principles, but the so-called "immutable laws" are neither laws nor immutable. They are, at best, rules of thumb that often change and contradict each other. The book itself contains plenty of examples of this! For example, they talk at length about th......more

Goodreads review by Amir

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those per......more

Goodreads review by Melissa

The usual business book....They violated their title in the first chapter.........more

Goodreads review by Saeed

کتاب کوتاه و بسیار حاوی نکات مهمی است. مخصوصاً تا سر قانون The Law of sacrifice که عالیه، حتماً این کتاب را همه باید بخوانند قوانین کاملاً درست هستند، اگر کتاب 400 صفحه بود می شد یک کتاب رابرت گرینی تامل نکنید و کتاب را بخوانید تا از قوانین سرپیچی نکنید --------------------- نکته ی جالب این کتاب اینه که......more

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