The 22 Immutable Laws of Marketing, Al Ries
The 22 Immutable Laws of Marketing, Al Ries
9 Rating(s)
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The 22 Immutable Laws of Marketing

Author: Al Ries, Jack Trout

Narrator: Al Ries, Jack Trout

Abridged: 1 hr 26 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 07/19/2005

Synopsis

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

About Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

About Jack Trout

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

Reviews

Goodreads review by Yevgeniy on January 02, 2018

This book is a good overview of basic marketing principles, but the so-called "immutable laws" are neither laws nor immutable. They are, at best, rules of thumb that often change and contradict each other. The book itself contains plenty of examples of this! For example, they talk at length about th......more

Goodreads review by Amir on November 18, 2017

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those per......more

Goodreads review by Melissa on April 05, 2009

The usual business book....They violated their title in the first chapter.........more

Goodreads review by Dax on January 25, 2015

This book is a great illustration of what can go wrong with business wiriting. The 22 Laws themselves are actually great. I can see the value in the insights shared by the authors. The problem with the book is the timeliness of the examples. I laughed out loud several times because the supporting re......more

Goodreads review by Umar on May 19, 2009

I love this book. The laws are still applicable and will be applicable 25 years from now.......more

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