The 22 Immutable Laws of Branding

Name: The 22 Immutable Laws of Branding
Brand: Harper Audio
Availability: InStock
Rating: 3.2 (10 reviews)
Author: Al Ries
ISBN: 9780062351418

Author: Al Ries, Laura Ries

Narrator: David Drummond

Unabridged: 8 hr 8 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 04/22/2014

Categories: Nonfiction, Business & Economics, Marketing

Synopsis

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

About Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

About Laura Ries

Reviews

Goodreads review by Charlie on August 04, 2009

Truth to tell, there isn’t really 22 laws but just 2 laws. The first law is to maintain uniqueness, remain focus with your message by being consistent, and don’t muddle your message by trying to become “everything” to everyone. The second law is that a 100% domination of the market is impossible bec......more

Goodreads review by David on October 20, 2014

11 chapters of genius followed by 11 chapters of not genius the first part of the book gives great insight into human psychology. if you're launching a new product or struggling with growth it's worth a read. The following 11 chapters, however, reveal that the authors are not prescient. in my opinion......more

Goodreads review by Stephen on February 28, 2011

It's fun reading in the sense that People magazine can be fun reading. If you're wondering how companies view their brands, it gives a good overview in an easily digestible style. Some of the conclusions can range from eye-rolling to simply laugh-out-loud in the sense that if all you have is a brand......more

Goodreads review by Ahmad on July 16, 2023

The 22 Immutable Laws of Branding The Law of Expansion The Law of Contraction The Law of Publicity The Law of Advertising The Law of the Word The Law of Credentials The Law of Quality The Law of the Category The Law of the Name The Law of Extensions The Law of Fellowship The Law of the Generic The......more

Goodreads review by Alejandro on September 05, 2020

This is an excellent book for anyone that wants to learn about branding. Quick and easy read, which makes it a must for any professionals working in any areas that are closely related to branding or marketing. A great complement to the 22 Immutable Laws of Marketing. Flow: 5/5, can be read in a few da......more