

The 22 Immutable Laws of Branding
Author: Al Ries, Laura Ries
Narrator: David Drummond
Unabridged: 8 hr 8 min
Format: Digital Audiobook Download
Publisher: HarperAudio
Published: 04/22/2014
Categories: Nonfiction, Business & Economics, Marketing
Author: Al Ries, Laura Ries
Narrator: David Drummond
Unabridged: 8 hr 8 min
Format: Digital Audiobook Download
Publisher: HarperAudio
Published: 04/22/2014
Categories: Nonfiction, Business & Economics, Marketing
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Truth to tell, there isn’t really 22 laws but just 2 laws. The first law is to maintain uniqueness, remain focus with your message by being consistent, and don’t muddle your message by trying to become “everything” to everyone. The second law is that a 100% domination of the market is impossible bec......more
11 chapters of genius followed by 11 chapters of not genius the first part of the book gives great insight into human psychology. if you're launching a new product or struggling with growth it's worth a read. The following 11 chapters, however, reveal that the authors are not prescient. in my opinion......more
It's fun reading in the sense that People magazine can be fun reading. If you're wondering how companies view their brands, it gives a good overview in an easily digestible style. Some of the conclusions can range from eye-rolling to simply laugh-out-loud in the sense that if all you have is a brand......more
The 22 Immutable Laws of Branding The Law of Expansion The Law of Contraction The Law of Publicity The Law of Advertising The Law of the Word The Law of Credentials The Law of Quality The Law of the Category The Law of the Name The Law of Extensions The Law of Fellowship The Law of the Generic The......more
This is an excellent book for anyone that wants to learn about branding. Quick and easy read, which makes it a must for any professionals working in any areas that are closely related to branding or marketing. A great complement to the 22 Immutable Laws of Marketing. Flow: 5/5, can be read in a few da......more