Television Is the New Television, Michael Wolff
Television Is the New Television, Michael Wolff
2 Rating(s)
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Television Is the New Television
The Unexpected Triumph of Old Media in the Digital Age

Author: Michael Wolff

Narrator: Jonathan Yen

Unabridged: 5 hr 54 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 06/23/2015

Synopsis

Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new.

Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.

About Michael Wolff

Michael Wolff is the author of Burn Rate and The Man Who Owns the News, among other acclaimed books. He has written about the intersection of media, technology, and business for more than 25 years, for many outlets including Vanity Fair, USA Today, New York Magazine, the Guardian, Adweek, and Newser.

Reviews

Goodreads review by Hank

You have to take Michael Wolff with many grains of salt (which he conveniently provides), but this book is mostly a terrific winnowing down of the current state of things when it comes to the media/entertainment industry and the renaissance remaking all of it. The central argument is that the digita......more

Goodreads review by Arnied

Didn't love it. It was kind of painful to read and a bunch of stuff I already knew. It talks a lot about how digital doesn't really have the revenue of TV. I get that. It also talks about how all of digital is just heading toward TV anyway since you just stream to your television. I get that too. An......more

Goodreads review by Richard

I work in the television and digital media businesses, and I have witnessed all of the trends that Wolff describes, but until reading this book I never quite put them together in the same way that Wolff has done. That is enough by itself for this book to get four stars from me. Wolff's thesis is tha......more

Goodreads review by Juliana

Le doy 3.5. Interesante. Entretenido. Se lee muy rápido. El punto general del libro es que la gente lleva diciendo desde hace décadas, cada vez que aparece una nueva tecnología, que la televisión va a desaparecer, y resulta que lo que siempre termina pasando es que esas tecnología refuerzan el negoc......more

Goodreads review by Dana

This examination of the interplay between TV and modern digital distribution technologies is a valuable exploration of the history behind current media distribution models but is woefully lacking in understanding of audience engagement and other cultural factors that play an enormous part in modern......more

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