

Tap
Unlocking the Mobile Economy
Author: Anindya Ghose
Narrator: James Foster
Unabridged: 8 hr 26 min
Format: Digital Audiobook Download
Publisher: Brilliance Audio
Published: 05/30/2017
Author: Anindya Ghose
Narrator: James Foster
Unabridged: 8 hr 26 min
Format: Digital Audiobook Download
Publisher: Brilliance Audio
Published: 05/30/2017
Anindya Ghose is Professor of Information, Operations, and Management Science and a Professor of Marketing at New York University's Leonard N. Stern School of Business. In 2014, Businessweek's Poet & Quants named him as a "Top 40 Under 40 Professor." His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, and NBC, and in the Economist, the New York Times, and the Wall Street Journal. An avid high altitude mountaineer, he has climbed extensively in multiple continents.
This book provides a strategic view of smartphone’s impact on businesses, specifically the relationship between customers and businesses mediated through smartphone apps and data availability. Written in 2017, much of its predictions have arrived (or have come closer to arriving), yet this isn’t the......more
This book helped me understand more about mobile ads as well as the psychology of the consumer. I learned more about distance based ad targeting through this book! The studies conducted were relevant and interesting as well. One interesting study I recall is how Coca Cola had wanted to build a vendi......more
I enjoyed reading the TAP, The author described the mobile economy and how effective marketing can be done to the consumer. In the world with lot of distractions going on, It's a quite tedious task for the marketers to target a customer. With the effective utilization of data and mobile economy one......more
Gives a good overview of the various possibilities of mobile by marketing, what one can do with various types of data.......more