Talk Triggers, Jay Baer
Talk Triggers, Jay Baer
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Talk Triggers
The Complete Guide to Creating Customers with Word-of-Mouth

Author: Jay Baer, Daniel Lemin

Narrator: Jay Baer, Daniel Lemin, Ted Wright

Unabridged: 5 hr 34 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 10/02/2018


Synopsis

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.

Talk Triggers contains:
Proprietary research into why and how customers talkMore than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businessesThe 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants
Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.

Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

About The Author

Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy. He is the author of five books, including Hug Your Haters and Youtility. He contributes articles to Inc., Entrepreneur, and Forbes.com; writes the world's #1 content marketing blog; and hosts several award-winning podcasts.Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert.


Reviews

Goodreads review by Jami on August 21, 2018

There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get talked about,......more

Goodreads review by Amir on August 30, 2024

The secret to talk triggers are the 4Rs You need to be remarkable, Relevant, Reasonable and Rational......more

Goodreads review by Lane on January 02, 2020

Highly recommend to every business owner and marketer. This book doesn't just explain why word of mouth is important, and it doesn't stop at defining the four essential criteria for an effective talk trigger, or conclude after suggesting the five types of talk triggers. It follows through with six st......more

Goodreads review by Rawan on December 21, 2021

The Talk Triggers book was highly valuable in practicality, simplicity, and strategic focus. The language used by the authors was minimalistic in terms of the theoretic concepts and terminology used, which was contributing to the understanding of the main messages and concepts. The practicality was......more

Goodreads review by Alejandro on March 15, 2020

This is a great book for business owners, marketers, and salespeople. It'll get you thinking outside of the box on ways to grow your revenue in a meaningful way. I first learned about "Talk Triggers" through a podcast episode and thought that it was enough. Yet, the book goes much more into detail (......more