Taking Aim at Attack Advertising: Understanding The Impact of Negative Campaigning in US Senate Races, Kim Fridkin
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Details

Taking Aim at Attack Advertising: Understanding The Impact of Negative Campaigning in US Senate Races

Author: Kim Fridkin, Patrick Kenney

Narrator: Teri Schnaubelt

Unabridged: 5 hr 7 min

Format: Digital Audiobook

Publisher: Highbridge Audio

Published: 08/27/2019

Genre: Political Science - Political Process - Elections

Synopsis

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians?

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