Sway, Christina Del Villar
Sway, Christina Del Villar
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Sway
Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy

Author: Christina Del Villar

Narrator: Mikhaila Aaseng

Unabridged: 7 hr 54 min

Format: Digital Audiobook Download

Published: 01/31/2022

Includes: Bonus Material Bonus Material Included

Synopsis

Gain Influence and Deliver Results
Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.
By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. You will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, you will learn how to build a Map of Influence that identifies all the ways you can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.
With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?

Reviews

Goodreads review by Sydney on January 24, 2022

As a business woman, I enjoy reading a good marketing book. When I saw SWAY, the cover enticed me, especially since there was a narration. I enjoyed the offering, though I think it is important to understand something going into it. This book is written for those who have knowledge of marketing. I d......more

Goodreads review by Andrea on January 20, 2022

This book is a guide to help marketing professionals expand their influence and their impact within the company. It provides a blueprint for increasing performance and changing perceptions, so marketing is no longer seen as a cost center but instead as an indispensable revenue generator. I'm a solop......more

Goodreads review by Aaron on February 05, 2022

This book is a marketing promotional on marketing. I did not learn very much from it. It discusses the G.R.I.T. methodology to build your own framework to increase the influence and control you have over your company strategy, go-to-market strategy, marketing strategy and programs, and ultimately ov......more

Goodreads review by Sabrina on April 10, 2021

*I got an advanced copy from the author* Christina Del Villar is inspiring and full of knowledge that can help all marketers. This book is geared for people who work in B2B in companies of all sizes, but many of the tactics work for people who work in B2C, and even for those who are entrepreneurs. In......more

Goodreads review by Darya on June 21, 2021

Interesting book on GRIT marketing framework that can be applied for new and profitable outcomes for a business. The framework described go to market strategy, repeatable, predictable, and measurable marketing programs that show the effectiveness and impact, adding intent and purpose to marketing ef......more

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