Sway
The Irresistible Pull of Irrational Behavior

I was not at all in the mood for another non-fiction book about human behavior when my husband asked if I wanted to read this one before he returned it to the library. I half-heartedly decided to scan a few pages before saying no, but I was quickly sucked in to a fictionalized re-creation of the las......more

This was a pretty fun short book about he we are often much more irrational than we would like to think. If you’ve read some popular behavioral economics books, many of the case studies will be familiar to you. There’s the one about the great violinist who plays in the subway in scrappy clothes, the......more

Great book. Quick read, and you learn about about psychology that you can apply to life or business. A few notes: - All about first impressions. First impressions can sway our opinion of something for years to come regardless of subsequent performance. - Labels matter. If you label someone as a higher......more

I wish I could recommend this book, as the topic is an interesting and important one, but I can't. It's simply not well written or organized. Brafman treats the hot topic of cognitive biases and nonconscious factors that contribute to decision making, an area which has received enormous attention in......more

Books are basically meant to be read (although some buy them for display purposes only). So you buy books because you intend to read them. But why buy more books if you already have so many books in your to-be-read pile that you can’t possibly finish reading them even if you live 150 years? IT is po......more