Survival is not Enough, Seth Godin
Survival is not Enough, Seth Godin
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Survival is not Enough
Zooming, Evolution, and the Future of Your Company

Author: Seth Godin

Narrator: Seth Godin

Abridged: 3 hr 5 min

Format: Digital Audiobook Download

Published: 01/01/2002


Synopsis

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.
Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.
In up or down markets, for companies in any industry, embrace the organic approach detailed in Survival Is Not Enough and you will always outperform the competition.
Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.

Author Bio

Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years.

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