Streampunks, Robert Kyncl
Streampunks, Robert Kyncl
List: $21.99 | Sale: $15.39
Club: $10.99

Streampunks
YouTube and the Rebels Remaking Media

Author: Robert Kyncl, Maany Peyvan

Narrator: Stephen Graybill

Unabridged: 8 hr 8 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 09/05/2017


Synopsis

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.Sharing behind-the-scenes stories of YouTube’s most influential stars—Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat—and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers.Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.

About Robert Kyncl

Robert Kyncl is the Chief Business Officer at YouTube where he oversees all commercial and creative relationships for the platform.  Previously, Robert was Vice President of Content at Netflix, where he spearheaded the company’s content acquisition for streaming TV shows and movies over the Internet.Robert has been listed in Variety’s Dealmakers Impact Report as one of their “disruptors”, Vanity Fair’s New Establishment List, Billboard’s Power 100 List and AdWeek’s 50 List of Vital Leaders in Tech, Media and Marketing.Robert holds a Masters of Business Administration from Pepperdine University and a B.S. in International Relations from SUNY New Paltz.  He resides in Los Angeles with his wife and two daughters.


Reviews

Goodreads review by Steve on July 26, 2018

While the concept of the book is there to celebrate the rise of YouTubers and digital video medium and trying to put the content created on the same level as all other media, such as movies, TV and traditional news programming the book falls down by coming across too much like a corporate brochure t......more

Goodreads review by Olivia on October 08, 2017

I spend a lot of time on YouTube. I'm a long-time Nerdfighter, loyal Theorist, and devoted member of many other online communities. So for me, this book written by the Chief Business Officer at YouTube was really fascinating. It looks at the careers of YouTubers and the way that they and YouTube in......more

Goodreads review by Vui on May 21, 2020

3.75 Một cuốn sách thú vị về câu chuyện của những youtuber nổi tiếng. Youtube đã và đang thay đổi hoàn toàn cách mà truyền thông hoạt động. Với một chiếc smartphone + tài năng + kiên trì. Nhiều cá nhân giờ đây đã trở thành người ảnh hưởng và thay đổi cuộc chơi của nhiều lĩnh vực như sáng tạo, nội dung......more

Goodreads review by Megan on January 14, 2018

Really enjoyed reading this book - as a large consumer of YouTube content I found the stories interesting and relatable. I’m excited to see how YouTube continues to evolve in shaping the future of media.......more

Goodreads review by Melody on September 07, 2017

I picked this up on a whim and have loved it. I tend to like business books where they converge with new media and marketing and/or larger social trends. This really hits everything. It's fascinating because I have very much grown up with YouTube (I remember how much easier it made watching Buffy fa......more