Streaming, Sharing, Stealing, Michael D. Smith
Streaming, Sharing, Stealing, Michael D. Smith
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Streaming, Sharing, Stealing
Big Data and the Future of Entertainment

Author: Michael D. Smith, Rahul Telang

Narrator: Timothy Andrés Pabon

Unabridged: 6 hr 2 min

Format: Digital Audiobook Download

Published: 12/06/2016


Synopsis

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries--and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.

About Michael D. Smith

Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University's Heinz College. He is Codirector (with Rahul Telang) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.

About Rahul Telang

Rahul Telang is Professor of Information Systems and Management at Carnegie Mellon University's Heinz College. He is Codirector (with Michael D. Smith) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.


Reviews

Goodreads review by Brian on August 16, 2016

Because it's from a university press, I must admit I expected Streaming, Sharing, Stealing to be a somewhat dull economic textbook - but in reality it is a great read and a cracking business book, giving the clearest explanation I've ever seen of what is happening to three arms of the entertainment......more

Goodreads review by Michelle on June 10, 2017

Every person in the TV, publishing or music business should read this book. It's succinct, clearly and engagingly written, and has data-driven answers to SO many questions I've had! The authors tell you the results of piracy, and also how to do simple things to drive down the amount of piracy taking......more

Goodreads review by محمد on April 21, 2019

Goodreads suggested this book to me after I finished (hit makers), the caption was interesting, so I thought it won't hurt to try. Well, hit-makers was a good book, but this one is A MUST READ! Every publisher, producer, and distributer works in any creative field must read this book and memorize it b......more