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Strategy Maps
Converting Intangible Assets into Tangible Outcomes
Author: Robert S. Kaplan, David P. Norton
Narrator: Walter Dixon
Unabridged: 12 hr 48 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 11/24/2020
Includes: Bonus Material
Synopsis
Robert S. Kaplan and David P. Norton show how companies can use strategy maps to link four key internal processes—operations, customer relationships, innovation, and regulatory and social processes—to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.